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 Important Disclaimer: This summary of WhatsApp messaging limits is provided as a convenient reference only and does not constitute official documentation. The information presented here may not be complete, up-to-date, or error-free and CANNOT be used as a legal reference or for making business decisions without verification. Meta may change WhatsApp's policies, features, and limits at any time without notice. We STRONGLY RECOMMEND that YOU MUST CONSULT the official Meta Developer documentation on Meta's official website for the most current and accurate information. By using this information, you acknowledge that we bear no responsibility for any consequences resulting from discrepancies between this summary and Meta's official policies. We make no warranties or guarantees regarding the accuracy, completeness, or reliability of this information. This summary is intended solely to provide a simplified overview and should always be verified against official sources before taking any action.

​WhatsApp Messaging Limits as per Meta's guidelines
(Updated as on 20 March 2025)

Basic Messaging Limits

• WhatsApp has set limits on how many business-initiated conversations you can start in a 24-hour period
• A business-initiated conversation happens when you send a marketing, utility, or authentication template message to a user
• New business phone numbers can only start 250 conversations in any 24-hour period
• These limits can be increased based on your messaging behavior and quality

Limit Increase Levels

• The messaging limits can be increased in stages:
  • Starting level: 250 conversations per 24 hours
  • Next level: 1,000 (1K) conversations per 24 hours
  • Higher level: 10,000 (10K) conversations per 24 hours
• There are additional tiers available as your business continues to grow

How to Increase Your Messaging Limit to 1K

Business Verification Method

• Submit your business for verification through WhatsApp
• If approved, WhatsApp will analyze your messaging quality
• You may be asked to verify your identity after business verification
• If your identity is confirmed, your limit will be increased to 1K
• If verification fails, you'll remain at the 250 limit until quality improves

Usage-Based Method

• Open 1,000+ business-initiated conversations within a 30-day period using high-quality templates
• After reaching this threshold, WhatsApp will evaluate your messaging quality
• Based on this analysis, they will either approve or deny your increase

Support Ticket Method

• If you've completed verification or met the 1K threshold but still have the 250 limit, you can open a support ticket
• Request a "Messaging Tier Upgrade" through WhatsApp support
• WhatsApp will review your submission and messaging quality

Automatic Scaling Beyond 1K

• Once your limit is increased to 1K, you become eligible for automatic scaling
• For automatic scaling to happen, your business phone number must meet these conditions:
  • Open at least 500 business-initiated conversations in the last 7 days
  • Maintain a quality rating that is not "Flagged" for 7 consecutive days
• If conditions are met, your limit will increase one level (to 10K) after 24 hours
• If your quality rating has been "Flagged" for 7 days, your limit will decrease one level immediately

Quality Rating Factors

• Your messaging quality is based on recipient reactions over the past seven days
• Recent interactions have more weight in determining quality
• Quality signals include user blocks, reports, and reasons users give when blocking your business
• Numbers with high traffic may experience quality changes within minutes

What Happens When You Reach Your Limit

• If you reach your messaging limit, you can initiate more conversations only when existing conversations end
• You can track your limits in the WhatsApp Manager dashboard
• After reaching the 1K limit, you can see your current limits in the Account tools > Insights section

Important Notes

• Your business phone number must have a "connected" status to be eligible for limit increases
• Low quality ratings will keep you at the 250 limit until quality improves
• For best results, follow WhatsApp's guidelines for sending high-quality messages
• You'll receive notifications by email and developer alert when limit changes occur

Conclusion

WhatsApp's business messaging limits are designed to encourage quality over quantity. Starting with 250 messages per day, businesses can earn higher limits by maintaining good messaging practices and completing verification steps. The system rewards businesses that send relevant, wanted messages and penalizes those with poor user feedback. By following the guidelines and maintaining high quality standards, businesses can gradually increase their messaging capacity.

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